Storm-Ready Communities: How Shelby County, Tennessee uses Crisis Communication to Prepare Residents for Tornado Season

In the heart of Tornado Alley, Shelby County, Tennessee—home to Memphis and a dense patchwork of urban, suburban, and rural neighborhoods—faces recurring threats from severe storms. Tornadoes, high winds, and flash flooding pose risks not only to infrastructure, but also to public Read More

Empowering Residents Through Digital Access — Volusia County, Florida’s Communication Strategy for the “Community Connect” App Launch

Florida’s Atlantic coast, Volusia County—home to Daytona Beach, Deltona, and a mix of urban, suburban, and coastal communities—faces growing demands for real-time public safety communication in a rapidly evolving digital landscape. Residents want timely updates on law enforcement activity, emergency alerts, and Read More

Sound the Alarm, Save a Life: How Cook County, Illinois Fire Departments Teamed Up for the Weekend Fire Safety Campaign to Reach At-Risk Homes

In communities disproportionately affected by residential fires, prevention cannot depend on awareness alone—it must be delivered directly, equitably, and consistently. That was the philosophy behind Sound the Alarm, a home fire safety campaign launched by the Chicago Fire Department (CFD) in Cook Read More

Turning Regulation Into Public Engagement: How Washington, D.C. Used Strategic Communication to Build Trust in Health Insurance Rate Reviews 

Health Insurance Rate Review in Washington, D.C. Health insurance rate changes are often viewed as technical processes with little room for public involvement, but when communicated strategically, they can become powerful opportunities to build trust, inform consumers, and promote equity. In Washington, Read More

From Sparks to Safety: How Travis County, Texas Mobilized a Wildfire Preparedness Campaign for a Growing Region at Risk

When most Americans think of wildfires, their minds go west—to California’s scorched forests and dramatic evacuations. But in recent years, the risk map has shifted. Central Texas, with its rapid population growth, suburban sprawl, and increasingly hot, dry seasons, has become one Read More

Taking it to the Streets: Milwaukee Fire Department’s Traveling RV ‘Burning House Simulator’ Campaign

In a city where fire-related injuries disproportionately affect underserved communities, the Milwaukee Fire Department (MFD) recognized that prevention must be as mobile and accessible as emergency response itself. In April 2019, the department unveiled a bold solution: the Mobile Survive Alive House—a Read More

From Tragedy to Testimony: Webb County, Texas’ Communication Strategy for Click It or Ticket

Seat belts are among the simplest and most effective tools for preventing injury and death in motor vehicle accidents, yet consistent seat belt use remains uneven, especially in regions with high rates of traffic fatalities. Recognizing this challenge, the Texas Department of Read More

Transparency in Action: How Multnomah County, Oregon Sheriff’s Office Reimagined Law Enforcement Communication

Trust in law enforcement across the United States has become increasingly fragile in recent years, tested by high-profile police-involved incidents, political polarization, and the speed at which misinformation spreads online. For the Multnomah County Sheriff’s Office (MCSO), which serves Oregon’s most populous Read More

From Awareness to Action: Engaging Voters through Targeted Communication Fulton County, Georgia

Fulton County’s Department of Registration & Elections brought democracy directly to its residents through a dynamic early voting awareness effort anchored by its Voter Education Mobile Unit. With a focus on real-time engagement, accessible messaging, and presence in high-foot-traffic locations, the county’s Read More