Internal Communication Alignment: The Key to Effective Public Messaging in Government Agencies

In state and local government agencies, internal communication alignment is just as critical as external communication efforts. A well-informed workforce ensures that public messaging remains consistent, credible, and authoritative. However, many government agencies struggle with internal silos, fragmented communication channels, and misalignment Read More

Building a Strong Communication Platform: The Foundation of Public Engagement 

For state and local government agencies, an effective communication platform is more than just a website or a social media account—it’s the foundation for transparency, trust, and engagement with the public. However, with rapidly evolving digital trends, changing audience behaviors, and the Read More

Building a Strong Public Communication Framework for State and Local Government Agencies

Effective public communication is at the heart of every successful state and local government agency. Whether sharing critical updates, engaging the community, or managing crises, the ability to deliver clear, timely, and inclusive messages is essential. In today’s fast-moving information landscape, where Read More

Empowering Healthy Choices: How District of Columbia Public Schools (DCPS) Uses Strategic Communication to Combat Childhood Obesity Through the CHARM School Program

District of Columbia Public Schools (DCPS) has long been committed to fostering student well-being and academic success. However, like many urban school districts, it has faced significant challenges in addressing childhood obesity, particularly in underserved communities. In response, DCPS partnered with local Read More

The Ultimate Guide to Content Planning & Scheduling for State and Local Government Agencies

In today’s fast-paced digital world, state and local government agencies must effectively communicate with their constituents through timely, relevant, and well-organized content. A well-structured content planning and scheduling strategy ensures consistent messaging, prevents last-minute scrambles, and optimizes engagement with the public. Whether Read More

How the Mississippi State Department of Health ‘Move Your Way’ Campaign in Jackson, Mississippi Successfully Communicated the Importance of Physical Activity

The Mississippi State Department of Health (MSDH) has long been dedicated to enhancing the well-being of its residents.  MSDH collaborated with the Office of Disease Prevention and Health Promotion (ODPHP) to implement the “Move Your Way®” campaign in Jackson, aiming to encourage Read More

Communicating the Benefits of Public Transit: San Diego  Metro Transit System’s “Choose Transit” Campaign

The San Diego Metropolitan Transit System (MTS) has long been committed to providing accessible, reliable, and safe public transportation options. In recent years, MTS launched two major campaigns—”Choose Transit” and “Clean Ride”—to highlight the benefits of public transit and reassure riders about Read More

Communicating Modernization: How the Chicago Transit Authority’s “Your New Blue” Campaign Kept Riders Informed and Engaged

The “Your New Blue” campaign, launched by the Chicago Transit Authority (CTA) , is a testament to the power of effective communication  during large-scale infrastructure projects. The initiative aimed to modernize the Blue Line—one of Chicago’s busiest rail lines stretching 19 miles Read More