Why Brooklyn Is The New Mecca For Fledgling Tech Startups
Although every city is mired by challenges and no neighborhood truly represents an urban planner’s paradise, Brooklyn’s live-work lifestyle comes quite close. While recent pieces have chronicled the detrimental effects of large tech firms on cities, a new perspective is warranted.
Perhaps the grass is greener on the East Coast, but here in Brooklyn and throughout New York City, tech companies have been helping neighborhoods flourish because they are choosing to work in collaborative, creative environments.
Stegmeier Consulting’s Insight…
The trend of startups using shared space and coworking locations can teach established corporations something about attracting and retaining Gen Y, which populates the tech sector.
The youngest generation in the workplace wants to work in a collaborative setting or close to where they live (generally gentrified, urban settings). Either provide a modern workplace or operate downtown.
Another possibility, which we’ve seen organizations whose HQ is not in a ‘hot market’ embrace, is the adoption of telework. By allowing employees to work remotely (and live where they want, not just where you are), they’ve found they can finally start recruiting the workforce of the future.
Stegmeier Consulting Group can assist with a wide range of challenges involved in implementing a workplace change initiative. Contact us to find out how our services can help your organization.
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