Communication Challenges and Opportunities for State and Local Government Transportation Agencies Transportation agencies at all levels, including state departments of transportation, regional transit authorities, metropolitan planning organizations, city transportation departments, and county transit systems, share a common challenge: how to effectively communicate Read More
The San Diego Metropolitan Transit System (MTS) has long been committed to providing accessible, reliable, and safe public transportation options. In recent years, MTS launched two major campaigns—”Choose Transit” and “Clean Ride”—to highlight the benefits of public transit and reassure riders about Read More
The “Your New Blue” campaign, launched by the Chicago Transit Authority (CTA), is a testament to the power of effective communication during large-scale infrastructure projects. The initiative aimed to modernize the Blue Line, one of Chicago’s busiest rail lines stretching 19 miles Read More
New York City launched Vision Zero, a groundbreaking initiative aimed at eliminating traffic fatalities and severe injuries while increasing safe, equitable mobility for all. Inspired by a Swedish concept introduced in the 1990s, Vision Zero represents a commitment to rethinking traffic safety Read More


