Building a Strong Communication Platform: The Foundation of Public Engagement 

For state and local government agencies, an effective communication platform is more than just a website or a social media account—it’s the foundation for transparency, trust, and engagement with the public. However, with rapidly evolving digital trends, changing audience behaviors, and the Read More

Building a Strong Public Communication Framework for State and Local Government Agencies

Effective public communication is at the heart of every successful state and local government agency. Whether sharing critical updates, engaging the community, or managing crises, the ability to deliver clear, timely, and inclusive messages is essential. In today’s fast-moving information landscape, where Read More

Empowering Healthy Choices: How District of Columbia Public Schools (DCPS) Uses Strategic Communication to Combat Childhood Obesity Through the CHARM School Program

District of Columbia Public Schools (DCPS) has long been committed to fostering student well-being and academic success. However, like many urban school districts, it has faced significant challenges in addressing childhood obesity, particularly in underserved communities. In response, DCPS partnered with local Read More

How the Mississippi State Department of Health ‘Move Your Way’ Campaign in Jackson, Mississippi Successfully Communicated the Importance of Physical Activity

The Mississippi State Department of Health (MSDH) has long been dedicated to enhancing the well-being of its residents.  MSDH collaborated with the Office of Disease Prevention and Health Promotion (ODPHP) to implement the “Move Your Way®” campaign in Jackson, aiming to encourage Read More

Communicating the Benefits of Public Transit: San Diego  Metro Transit System’s “Choose Transit” Campaign

The San Diego Metropolitan Transit System (MTS) has long been committed to providing accessible, reliable, and safe public transportation options. In recent years, MTS launched two major campaigns—”Choose Transit” and “Clean Ride”—to highlight the benefits of public transit and reassure riders about Read More

Communicating Modernization: How the Chicago Transit Authority’s “Your New Blue” Campaign Kept Riders Informed and Engaged

The “Your New Blue” campaign, launched by the Chicago Transit Authority (CTA) , is a testament to the power of effective communication  during large-scale infrastructure projects. The initiative aimed to modernize the Blue Line—one of Chicago’s busiest rail lines stretching 19 miles Read More

Vision Zero NYC: Reducing Traffic Fatalities Through Strategic Communication and Policy Change

New York City launched Vision Zero, a groundbreaking initiative aimed at eliminating traffic fatalities and severe injuries while increasing safe, equitable mobility for all. Inspired by a Swedish concept introduced in the 1990s, Vision Zero represents a commitment to rethinking traffic safety Read More

How West Virginia State Parks Boosted Attendance and Reservations Through Strategic Communication: A Case Study

West Virginia, known for its breathtaking landscapes and outdoor adventures, has long been a haven for nature enthusiasts. However, the West Virginia State Parks system faced a challenge: increasing park attendance and campground reservations among both in-state and out-of-state visitors. Recognizing the Read More

How Los Angeles Department of Recreation and Parks (LADRP) Empowered Young Women Through Sports: A Communication Case Study

The Los Angeles Department of Recreation and Parks (LADRP) has long been a leader in innovative programming aimed at promoting health, wellness, and inclusivity in one of the nation’s largest cities. One of its standout initiatives, Girls Play Los Angeles (GPLA), exemplifies Read More