Creative Lead Generation:
Myths, Unconventional Ideas
& a “No Excuse” Approach to
Uncovering Sales Opportunities™



Designed specifically for the contract furnishings industry, this workshop is appropriate for both manufacturers and dealers who are not satisfied with maintaining the sales status quo. The session was created for organizations that understand that in today’s competitive and unpredictable business environment, you cannot assume that even the most loyal client decision makers will continue to have the authority to recommend using your products or services. The savvy contract furnishings organization needs to stay steps ahead of the competition simply to maintain the same level of sales to existing customers. Further, it needs to eliminate the time management barriers which face even the most organized sales professionals, and which result in an inadequate quantity and quality of new sales leads generated to fuel business growth.


Whether a sales representative is assigned to manage existing accounts or responsible for uncovering opportunities with new customers, generating sales leads is critical to achieving his or her individual sales objectives, as well as to contributing to the overall success of the organization.


Participants will learn:
  • Myths and unconventional ideas about generating sales leads
  • Lessons learned from shattering the myths on the front line
  • How to adopt a “no excuse” approach by taking a simple reality check
  • Time management hints gathered from sales super stars


Workshop attendees will:
  • Participate in interactive exercises to develop a creative mindset for uncovering leads
  • Witness diverse approaches to analyzing a single sales opportunity
  • Develop an Individual Action Plan, customized for their unique sales responsibilities


[ Download Workshop Description in .pdf]

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